Trades
Plumbers, electricians, builders, renovators — enquiries that arrive at 9pm and need answering.
One person. One system. From search to booked customer.
Oria Digital is a Perth web design and AI automation studio run by developer Dale Sutton. It builds conversion-focused websites, supports and fixes WordPress sites, and automates enquiry follow-up so Perth service businesses turn more visitors into booked customers.
Many agencies build the website and stop there. Most businesses then end up coordinating a developer, a marketing person, an automation consultant and an IT provider — and the gaps between them are where enquiries quietly go missing. Oria Digital covers the whole path, so the website, the follow-up and the systems behind them are designed as one thing.
Why Oria
Most agencies build the website. Most automation companies build the workflow. Oria connects the two.
WebsiteCustomer-facing experience
Design, build, UX and the path to the enquiry.
SystemAI + automation
The assistant, the qualification and the workflows behind it.
ImprovementSEO, conversion, optimisation
Measured monthly, then changed when it should be.
Coordinating a developer, a marketer, an automation consultant and an IT provider is where things quietly stop working. I cover all four.
One connected system
From search to booked customer.
Many agencies build the website and stop there. This is the whole path a customer takes — and every step of it is something I build, connect and keep improving.
- Get foundSearch, maps, AI answers
- ConvertA site that asks for the enquiry
- QualifyRight job, right area, right time
- Follow upEmail, SMS, CRM — automatically
- BookStraight into the calendar
- ImproveMeasured monthly, then changed
Who I work with
Built for businesses that run on enquiries.
Perth trades, clinics, consultants and service businesses — usually two to thirty people, already getting enquiries, handling them by hand.
Allied health & clinics
Physio, chiro, podiatry, dental, medical — bookings that land straight in the calendar.
Professional services
Accountants, brokers, lawyers, consultants — qualification before the first meeting.
Aged care & community
Services where trust, clarity and accessibility on the website matter most.
Local service businesses
Anyone competing in the map pack and losing enquiries to slow replies.
Small teams
Two to thirty people, where admin quietly eats a day a week.
Working together
How it works in practice.
What happens in the free website audit?
A review of your website across ten areas: headline and positioning, mobile experience, calls to action, loading speed, technical SEO, trust signals, lead capture, Google visibility, conversion issues and automation opportunities. You receive three to five priority recommendations in writing within two business days, and keep them whether or not you go ahead.
Do you work outside Perth?
Yes. Perth is home and the primary focus, but projects run remotely with businesses right across Australia. Everything — the audit, the build, the monthly improvement work — is done over video calls, email and shared documents, so location is not a constraint.
Who am I actually dealing with?
Dale Sutton, from the first call to the ongoing monthly work. Oria Digital is an independent studio, so there is no account manager in between and no offshore hand-off. You deal directly with the person designing, building and improving your website and automation.
Do you provide ongoing support?
Yes. Every Oria Digital care plan includes managed hosting, SSL, backups, security updates, uptime monitoring and small content changes. Growth + Optimisation adds the AI assistant, automation workflows and a set number of improvement hours each month, so the system keeps developing instead of standing still.