AI automation Perth

AI automation for Perth businesses.

Oria Digital builds practical AI automation for Perth service businesses: automatic replies to website enquiries, lead qualification, follow-up by email or SMS, booking workflows and CRM updates. The assistant answers only from your own services, prices and rules, and hands over when it should. An AI assistant starts from $1,500 + GST.

Discuss AutomationGet a Free Website Audit

Problems this fixes

Respond faster and reduce repetitive work.

  • Enquiries arrive after hours and go cold before you reply
  • You retype the same details into a CRM, a calendar and an invoice
  • Half of the enquiries aren't a fit and you find out on the phone
  • Follow-ups happen when you remember, which is not often enough
  • Missed calls turn into missed jobs
  • You'd like to use AI but not have it say something wrong to a customer

What’s included

Usage is included. You should never have to think about tokens or API bills.

  • AI enquiry assistant trained only on information you supply
  • Lead qualification: what they need, where, how urgent, roughly what budget
  • Automatic follow-up sequences by email and SMS
  • Missed-call text-back
  • Booking workflows that land straight in your calendar
  • CRM and accounting integration so nothing is entered twice
  • Review requests after a completed job
  • Clear hand-over rules and transcripts you can read
  • Internal automations: quotes, reminders, reporting, document search

AI Automation pricing

OptionPriceWhat it covers
AI Assistantfrom $1,500 + GSTLead qualification or customer support assistant, installed and tuned
Automation Projectfrom $2,500 + GSTCustom multi-step workflow across the tools you already use
Growth + Optimisationfrom $499/monthAssistant, follow-up automation and monitoring included

Prices exclude GST. Full pricing

How it works

AI Automation, step by step.

  1. 01

    Map the workflow

    Where enquiries come from, what happens next, and where they fall through. Drawn on one page.

  2. 02

    Pick the first automation

    The one that removes the most manual work for the least risk. Usually enquiry response and follow-up.

  3. 03

    Build and test

    Installed alongside your existing process, not instead of it, until it's proven.

  4. 04

    Tune

    First weeks supervised. Transcripts reviewed together. Rules tightened where needed.

Part of one system

From search to booked customer.

This service is one step on the path from search to booked customer. Every step connects to the next — and each is something I build, connect and keep improving.

  1. Get foundSearch, maps, AI answers
  2. ConvertA site that asks for the enquiry
  3. QualifyRight job, right area, right time
  4. Follow upEmail, SMS, CRM — automatically
  5. BookStraight into the calendar
  6. ImproveMeasured monthly, then changed
Questions

Frequently asked questions

What can AI actually automate in a small business?

Realistically: answering common enquiries, qualifying leads, following up quotes, booking appointments, missed-call text-backs, moving data between your website, CRM and accounting software, requesting reviews, and internal document search. The free audit identifies which of those are worth doing first for your business specifically, rather than automating everything at once.

Will the AI say something wrong to my customers?

The assistant only answers from information you have supplied — your services, prices, service area and rules — and hands the conversation to you the moment a question falls outside that. You can review every transcript, and the assistant is tuned together with you over the first few weeks before it handles enquiries unsupervised.

How much does AI automation cost for a small business?

An AI enquiry assistant from Oria Digital starts at $1,500 + GST, installed and tuned to your services, prices and service area. A custom automation project — for example enquiry to CRM to calendar to follow-up, end to end — starts at $2,500 + GST. Ongoing automation, monitoring and improvement is included in the Growth + Optimisation plan at $499 a month.

Do I pay extra for AI usage?

No. AI usage is included in the assistant price and in the Growth + Optimisation plan, and the infrastructure behind it is managed for you — there are no token or API bills to think about. If a business turns out to be genuinely high-volume, that gets discussed openly rather than appearing as a surprise on an invoice.

Dale Sutton, founder of Oria Digital
Who you’ll work with

Work directly with the person building your system.

Oria Digital is run by Dale Sutton, a Perth-based web developer with more than a decade of experience building and supporting websites for businesses across multiple industries.

There are no layers of account managers or offshore hand-offs. You work directly with the person designing, building and improving your website and automation system.

  • 10+ years experience
  • WordPress
  • PHP
  • Webflow
  • WooCommerce
  • UX
  • SEO
  • Analytics
  • Automation
  • AI workflows
About Oria Digital
Web DesignRead more How much does AI automation cost?Read more Can AI follow up leads automatically?Read more How can AI help a plumbing business?Read more Automation prototypesRead more

Not sure what your website needs?

I'll review it and send you the three biggest opportunities I can see — in writing, within two business days, free. You keep the plan whether or not we work together.

Free Website Audit